Wednesday, 6/10/2015 | 04:03:39 PM
Program Criteria

How the program works

To know more about the program important dates, Alumni, prizes or resources, please visit:

How to enrol in the program

If you are a Team with a Business Idea

  • First, you need to create a group on, who is hosting our program online. Register (Sign up) here
  • Then create a group, where you can invite others. Click here to see a short video on how to create a group.
  • Once the group has formed, download & fill out the TEAM submission form in this link
  • Upon completion, click on the APPLY button to finish your submission and upload the form as a PDF. To see how to create a submission in Thinkable, click here
  • Download the guidance for students:  If you have any problems with uploading your application, please contact
  • You are required to upload a maximum 4 minute video about your idea, your team and how you think Genesis can help your team.
  • Check out our prizes on this platform and UEB Genesis Website to decide what prize(s) you apply for.
  • Applications are open to 2nd May (11.59pm). Accepted teams will receive an email with more information by the 9th of May.
  • Accepted teams will be invited to pitch their idea to other teams and mentors at the Kick off Night on the 19th May from 6.00 to 8:00 at UEB campus, E4 Building, Room 801.

Program parameters

  • At least one member of the team attending the three workshops is mandatory
  • The participants must be current students (of any program from bachelor to doctorate, local and joint international) or alumni at VNU-UEB. The team leader must be a current student at VNU-UEB and has to present at the final pitch. The team leader must be appointed by team members and cannot be changed after being selected to the finalists. The team leader of the “most disruptive” prize will represent the team to fly to Sydney in the last week of October in 2016 to present the business plan with other finalists from Austria and other countries.
  • Teams can be any size; you can even enter by yourself. However typical teams are composed of 2-5 people.
  • Teams can add or remove people throughout the program, however the team leader must always be a current student at VNU-UEB. EDNA-UEB Genesis team need to be kept informed of every change.
  • Students admitted through the program will be given access to our platform, where all the information about the program will be accessible and daily updated. On that platform you will find plenty of resources to help you to develop your business plan and prototype.
  • Students will be provided with workshops and mentoring session in order to help them develop your business plans and prototype.

Eligibility of ideas

  • Ideas are only eligible if the business idea submitted originated from one or more members of the team. The IP belongs solely to the students.
  • The program is open to teams that may rely upon IP owned by third parties, such as patented technology developed by companies or Universities. It is not necessary at the time of entry to have negotiated licenses or other agreements to use these ideas.
  • Business that have been up and running for more than 6 months are not accepted into the program.
  • The information submitted will be treated confidentially. Non-disclosure agreements will not be signed with any team. In order to participate in the program, you have to provide complete and reliable information about your idea and your team.
  • Within the first three weeks of the program, the teams can change their business idea completely. The new idea will be revised by the Genesis team to make sure it follows all the criteria of the program. After the team works with the mentors, the idea can change and pivot, but the core (the proposition) must stay the same.

Final Deliverables

  • Business plan (by the 7th of July-Mandatory): a consistent up to 5 pages business plan with key information about the business must be delivered. The experts invited to the workshops and your mentor will help you on this task.
  • Prototype (by the 7th of July - Optional): this will vary depending on your idea. For example, if you are thinking to set up a venue, a prototype could be a map, a mockup or a drawing. If you are developing a website or app, the prototype could be code (a beta version we can check online) or any product.
  • Video pitch (by the 7thof July - Mandatory): as a team you would be asked to submit a video pitch to describe your idea and how it has grown through the program. If your idea has changed from the original one you submitted, it's ok, just explain why. The video can have any format, but need to be shorter than three minutes.

The three deliverables need to be submitted through (same platform where the teams’ submission forms are submitted).

VNU University of Economics and Business

Other News
free stats UEB Genesis Startup 2016
VNU University of Economics and Business
Add: 144 Xuan Thuy Str, Cau Giay Dist, Hanoi, Vietnam
Hotline: (84) 966121799/ (84) 982624240